Overview

‍CryptoPets approached W3BLEN pre-mint to take the project to market as a 360 commercial partner, launching late December 2021.

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‍Areas we covered

1. Refined development roadmap and and created go-to-market strategy

2. Developed branding, positioning, and digital assets (website, etc)

3. Community growth hacking: Discord & Twitter as primary channels

4. Partnerships & Marketing:

• Leading Twitter Space and Podcasts with key opinion leaders
• Establishing partnerships with blue chip communities and leading marketplaces

5. Fundraising from institutional investors pre-mint

6. Content schedule creation and management: daily, weekly, monthly operational guidance

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Outcome

CryptoPets public sale sold out within 10 minutes of going live, with so much hype generated that whales from Ethereum, celebrities, and corporations reached out to collaborate.

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Notable Achievements

‍— Partnerships with: Steve Aoki to develop a virtual rave room and Cypress Hill for an honorary NFT

— Raised pre-mint funding from 8 institutional funds

— Grew Twitter from 0 to 10,000 followers, and Discord from 0 to 12,000 members.

— Brought in 20+ key opinion leaders to promote the project

— Set up brand partnership pipeline for founders to take over

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