Overview

‍Rain.Fi is an open source, peer-to-peer, lending protocol based on Solana. It utilizes highly customize lending pools that are aggregated and presented to borrowers in a simple DEX-like format.

‍

‍Areas we covered

1. Refined roadmap and and created 1 month acceleration strategy

2. Developed branding, positioning, and digital assets

3. Community growth hacking: Discord & Twitter as primary channels

4. Partnerships & Marketing:

• Leading Twitter Space with key opinion leaders
• Establishing partnerships with blue chip communities and leading marketplaces

5. Developed unique incentive models to growth hack the platform, while bypassing the need for an NFT collection, token, or requiring fundraising:

• "Stormrider" points program
• Access passes
• Focus Groups

7. Content schedule creation and management, as well as implementation

8. Development of and content production for Rain.Fi's info hub to remove onboarding friction and help educate users on DeFi within NFTs - more info here.

9. Developed a locked liquidity provider model in place of traditional fundraising models in order to boost total value locked and offer additional utility to community members - to be implemented.

‍

Outcome

Within the 1 month acceleration timeframe, Rain has become known in the ecoystem as one of the top emerging projects and has seen explosive growth:

• 3.8x total value locked
• 5.2x increase in daily borrowing activity
• 3.7x increase in total borrows
• 3.2x increase in total number of lending pools

‍